Introduction
Heritage Lab™ ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website or use our services.
Information We Collect
We may collect the following types of information:
- Information you provide: When you make a purchase, subscribe to our newsletter, or contact us, you may provide your name, email address, and other contact details.
- Email signups: When you subscribe to our mailing list, we collect your email address to send you updates and announcements.
- Automatically collected information: We may collect information about your device, browser type, and how you interact with our website through cookies and similar technologies.
- Social media information: If you interact with us through Pinterest or other social platforms, we may receive information according to those platforms' privacy settings.
How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders
- Send you updates about your purchases
- Improve our products and services
- Respond to your inquiries
- Send marketing communications (with your consent)
- Analyze website usage to improve user experience
Third-Party Services
We use third-party services to operate our business, including:
- Etsy: For processing purchases and payments
- Pinterest: For content distribution and marketing
- Analytics providers: To understand how visitors use our website
These services have their own privacy policies governing how they handle your data.
Pinterest Integration
We use Pinterest's API to schedule and publish content to our Pinterest account, and to analyze the performance of our pins. This integration:
- Allows us to schedule pins for optimal timing
- Helps us understand which content resonates with our audience
- Does not collect personal data from Pinterest users who view our pins
Our Pinterest integration is used solely for managing our own business account and does not access or store data from other Pinterest users.
Email Communications
When you subscribe to our mailing list, we collect and process your email address for the following purposes:
- What we collect: Your email address when you subscribe to our mailing list.
- Why we collect it: To send you launch updates, product announcements, and educational content related to our Victorian-era educational graphics.
- How often we email: We send occasional emails, typically 1-2 per month maximum.
- Third-party processor: We use MailerLite (mailerlite.com) to manage and send our email communications. MailerLite processes your email address on our behalf and is bound by their own privacy policy.
- Unsubscribe: Every email we send includes an unsubscribe link. You can opt out of our mailing list at any time with a single click.
- Data retention: We retain your email address until you unsubscribe from our mailing list, at which point it will be removed from our active list.
Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.
Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Opt out of marketing communications
- Withdraw consent where processing is based on consent
Cookies
Our website may use cookies to enhance your browsing experience. You can control cookie settings through your browser preferences.
Children's Privacy
Our services are not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us.
Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.
Contact Us
If you have questions about this privacy policy or our data practices, please contact us through our Etsy shop or social media channels.